On May 6-8 2014 the leading nutraceuticals trade show in Europe—Vitafoods—took place in Geneva, Switzerland, and Nattopharma exhibited, showcasing MenaQ7 at its newly designed booth.

One of the most important events in the dietary supplements branch of business, the event attracted producers of functional food, nutrients and dietary supplements, as well as raw material suppliers from all over the world. Companies from 92 countries participated in this year’s event, totally more than 10,000 people.

The exhibition was accompanied by a scientific conference featuring discussion panels and sponsored lectures, and NattoPharma CEO Hogne Vik offered well-attended presentations on MenaQ7 at the Exhibitor Presentation Theater and the Vitafoods Europe Conference.

This is the eighth consecutive year that NattoPharma participated in this important event, but this year the company exceeded expectation with a bigger (30m2), redesigned, and better-situated booth than previous years—creating more traffic than it has ever enjoyed in the past. According to NattoPharma, the bigger, refreshed exhibit stand was very well received.

Observations from Vitafoods include:

  • Awareness and knowledge of Vitamin K2 has increased during the last couple of years;
  • More buzz on Vitamin K2 as NattoPharma’s partners like Gelpell and EuroPharma Alliance showcased their solutions with MenaQ7;
  • Companies currently offering calcium/Vitamin D3 consumer products expressed significant interest in including Vitamin K2 in their formulations; and
  • Visitors’ feedback was very positive—they were impressed by MenaQ7’s documentation, as it is the only clinically documented Vitamin K2 currently available on the market.

Video of the event is available at http://www.vitafoods.eu.com.